TIKTOK and Universal Music Group (UMG) have revealed an “expanded global alliance.”
UMG has some of the world’s most famous artists on its books so the announcement is great news for TikTok creators.
The deal is great news for artists and TikTok usersCredit: Alamy
The agreement means TikTok users will have more access to songs from from UMG artists like Ariana Grande, Justin Bieber and Mariah Carey.
Both companies have also said they’re working together on new and exciting features for the app.
TikTok users will now be able to use UMG’s full catalog of music to create their videos.
It’s also great news for artists because they’ll be compensated when their songs are used.
TikTok users will be able to use UMG’s full catalogue of hitsCredit: Getty Images
UMG will likely use the deal to promote new music and generate further success for the talent it represents.
TikTok has already been responsible for a number of viral hits.
The new “alliance” shows music labels realise the importance of TikTok in chart success.
Artists are also finding that a dance routine that can be recreated on TikTok can see a song surge up the charts.
Marc Cimino, Chief Operating Officer of UMPG, said: “This alliance sets an industry-wide example of social media companies acknowledging, respecting and compensating the music creators whose songs are instrumental to their platforms.
“We appreciate TikTok’s partnership and look forward to working together to provide support and opportunities to our songwriters.”
TikTok has previously signed deals with other music companies like with Sony Music and Warner Music Group.
TIKTOK: A BRIEF GUIDE TO THE WORLD’S MOST DOWNLOADED APP
TikTok lets users create and share short videos with music and camera effects.
It is owned by Beijing-based ByteDance, founded by the entrepreneur Zhang Yiming.
The $75 billion conglomerate acquired the Musical.ly app in 2017 and merged it with TikTok, bringing millions of new users.
It is the world’s most downloaded iPhone app – with nearly 800 million downloads across the globe, according to data from mobile research firm Sensor Tower.
Facebook has taken notice of TikTok’s rising popularity, and launched a competitor app called Lasso in November last year.
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