Piers is reflecting on the infamous day he quit Good Morning Britain (Picture: ITV, Rex, Getty)
Good Morning Britain’s ratings look a lot different a year after Piers Morgan sensationally quit.
It’s the one-year anniversary since the TV presenter notoriously stormed off the GMB set following a heated confrontation with weatherman Alex Beresford over Meghan Markle. Later that day, it was announced that Piers had quit the ITV programme for good.
TV critic Scott Bryan looked at how GMB’s audience ratings have changed a year later and claimed figures had plummeted by more than one million.
He tweeted: ‘Interesting to look at what has happened to Good Morning Britain’s ratings compared to this time last year.
‘Peak audience day P***s walked (9th Mar 2021): 1.95m. Yesterday’s Good Morning Britain: Peak 910,000.’
Piers reacted by replying with an embarrassed emoji, while one follower commented: ‘Never watched it since the day he left, he made the show what it was!’
However, others were quick to throw GMB a bone and noted that it was a major news event on this day last year with the aftermath of Meghan and Prince Harry’s interview with Oprah Winfrey.
One argued: ‘Not sure it’s fair to compare the day of a major overnight story (Meghan & Harry’s Oprah interview) with an average day.’
Another agreed: ‘Pandemic lockdown versus not? So many people watching less TV this year, I’ve noticed.’
The moment that changed breakfast TV (Picture: Rex Features)
The ratings are still higher than June 2021, when figures plunged to 450k.
Susanna Reid has continued to present the breakfast programme alongside a seat of rotating guests, but Richard Madeley appears to be a semi-permanent fixture.
Acknowledging the anniversary of his viral TV moment, Piers said earlier: ‘A year ago today, I went for a little stroll… and in the words of Edith Piaf, je ne regrette rien! #LongWalkToFreedomOfSpeech.’
Ofcom reported that it had received more than 41,000 complaints about Piers’ scathing remarks about Meghan and was investigating, however later cleared the broadcaster.
He is now looking forward to launching his new show, Piers Morgan Uncensored, on TalkTV this spring.
In a teaser for the daily series, the 56-year-old said: ‘A year ago today, I was forced to leave a job that I loved at the peak of its success for having the audacity to express an honestly held opinion. Well this shouldn’t happen in any democracy supposedly built on the principles of free speech and freedom of expression.
‘So I’m delighted to now be returning to live television with a new prime-time show whose main purpose will be to cancel cancel culture which has infected societies around the world.
‘I want it to be a platform for lively, vigorous debate, the newsmaking interviews, and that increasingly taboo three-letter word – fun. I also want it to annoy all the right people. I’m Piers Morgan, uncensored.’
Metro.co.uk has reached out to ITV for comment.