CHANNEL 4 has teamed up with Aldi to launch a brand-new series called Grow With Aldi.
It will see the supermarket uncover and ultimately stock exciting new products from the UK’s best undiscovered food and drink businesses – propelling them into the big time.
The new show will see Channel 4 collab with Aldi
The six-part series is currently on the hunt for applicants too, so if you know someone… Keep reading!
Grow With Aldi will follow the best local British food and drink suppliers as they compete to win a life changing deal.
The deal in question will see their product on sale in Aldi’s stores nationwide.
From bakers, condiment makers and chocolatiers, to dairy and alcohol producers and everything in between, various suppliers will visit the supermarket’s headquarters in each episode to pitch their products to an expert judging panel.
After a detailed process of deliberation the suppliers will be whittled down to finalists, who will face a crucial home visit to prove their goods can be mass produced.
The winner of each episode will be awarded a contract to supply Aldi’s 950 UK stores.
Though they’ll need to be quick, as the deadline for entries is 10th April.
Julie Ashfield, Managing Director of Buying at Aldi UK, and one of the show’s judges, said: “From entrepreneurial farmers with flair in the kitchen to tabletop businesses that are going from strength to strength, we can’t wait to see the best of British food and drink producers.
“To be able to offer a platform to showcase new food and drink products to the nation is incredibly exciting.”
Anna Miralis, Senior commissioning editor for Channel 4 factual, said: “This is an incredible opportunity for Britain’s food suppliers and manufacturers to think big, be creative and pitch in their ideas.
“I’ll be extremely excited to see them explain why their product should be awarded this potentially lucrative contract that may well have game changing opportunities for them.”
Penrhos Gin features on the show