The nine-minute digital live performance, which was held in April, grossed the rapper roughly $20million together with merchandise gross sales, based on a brand new Forbes report. Compared, Scott’s four-month-long, 56-stop Astroworld tour from 2018 to 2019 garnered approximately $53.5million, or roughly slightly below $1million per present.
Regardless of the precise digital live performance’s size, nonetheless, it took each Scott and Epic Games (the developer of Fortnite) months to place the occasion collectively. In accordance with Forbes, the 2 events “spent months going forwards and backwards” to work out the main points, with the online game firm sending representatives to seek the advice of with the rapper in California. Apparently, Scott himself by no means visited Epic Video games’ North Carolina headquarters.
Scott described the digital occasion as an opportunity “to have limitless enjoyable”. He added: “It was a chance to go to the max, to create a world that allows gained’t allow you to do, hearth marshals gained’t allow you to do, constructing codes gained’t allow you to do.”
Epic Video games didn’t touch upon the $20million determine, however did say that the success of Scott’s live performance showcases the viability of digital performances. “The panorama is altering,” stated Epic Video games’ head of name, Phil Rampulla. “You’ve bought to deliver one thing that’s superior. In any other case it’s ‘That’s simply an advert.’ And people issues are simply getting glossed over.”
Again in October, Scott introduced that he had teamed up with Sony on a “strategic artistic partnership” for the PlayStation 5. “I’m actually wanting ahead to having the ability to showcase the whole lot that Cactus Jack has labored on with Sony and the PlayStation staff,” he stated on the time.
A month later, the rapper unveiled a line of PlayStation-branded shoes with Nike, which he additionally has a partnership with. The neutral-toned shoe options the PlayStation emblem emblazoned on the heel and the only real of the sneaker.