The CEO posted an Instagram Story yesterday (November 26) that appeared to point out a movie crew wrapping up a video shoot. As folks applauded a voice might be heard within the background congratulating everybody on set.
Prime Dawg captioned the clip: “IT’S A WRAP! GOOD JOB…”
Whereas it’s not clear as to who the shoot was for or what it entails, it’s been some time since TDE artists Kendrick, SZA and Ab-Soul have launched something new through the California-based label.
In September, Kendrick was spotted shooting a new music video in LA. Quite a lot of clips had been shared on-line that confirmed Lamar being filmed as he was suspended by a crane over the ocean, carrying a white outfit.
Pictures additionally captured the rapper, who’s final album was 2017’s critically acclaimed ‘DAMN.’, sitting down, utilizing a cellphone sales space whereas carrying a white sweatshirt and yellow shorts.
As for Ab-Soul, his most up-to-date album was 2016’s ‘Do What Thou Wilt.’. In April, he shared the observe ‘Dangerookipawaa Freestyle’, and earlier this month he popped up alongside Russ on ‘Who Needs What’, taken from the Atlanta rapper’s ‘Chomp’ EP.
Given how lengthy it’s been since Kendrick, SZA and Ab-Soul have launched something substantial, numerous followers have taken to social media to invest that the video shoot Prime Dawg teased is for one of many three.
“Watch it’s for mfkn REASON LMAOOO,” one particular person tweeted, referencing Prime Dawg artist Purpose, who launched his debut album ‘New Beginnings’ final month.
Watch it’s for mfkn REASON LMAOOO
— ? (@Griinchyy) November 26, 2020
Another wrote: “Sza in all probability. I forgot who was up after motive however I believe soulo coming quickly.”
One particular person poked enjoyable at Kendrick’s prolonged hiatus, joking that the video is unquestionably not for the ‘Bitch, Don’t Kill My Vibe’ hitmaker since they assume he’ll launch any music till 2026 if he retains transferring at his present tempo.
TDE simply completed wrapping up a video shoot!
Who may it’s for? pic.twitter.com/zjGtoSZrLk
— On Skinny Ice (@OnnThinIce) November 26, 2020
One Twitter person, whose bio lists him as an actor, mentioned he had labored on the shoot. “Simply wrapped a music video for certainly one of prime dawg leisure artists,” he wrote.
Simply wrapped a music video for certainly one of prime dawg leisure artists ???
— Mateo Montez (@Mateo_Montez23) November 26, 2020
In the meantime, Kendrick Lamar‘s long-serving engineer Derek “MixedByAli” Ali has detailed in a new interview the rapper’s productivity and desire to achieve perfection in his recordings, estimating that “six albums” might be made out of Lamar’s unreleased materials.
Ali was talking to NBA star Kevin Durant and his co-host Eddie Gonzalez on the newest episode of the podcast The ETCs when he was requested about working with Lamar.
Ali, who has labored with the Compton rapper on every certainly one of his solo albums since 2012’s ‘Good Child, M.A.A.D. Metropolis’, mentioned that a lot of what Lamar data throughout his periods finally ends up on the slicing room ground in his private quest for perfection — a lot in order that there might be as much as “six albums” value of unreleased Lamar materials.