It’s been 15 years since Nickelback launched their hit ‘{Photograph}’, and now, the band have teamed up with Google to reimagine the music’s oft-memed video in a brand new advert.
Taken from Nickelback’s fifth studio album, 2005’s ‘All of the Proper Causes’, the video for ‘{Photograph}’ has grow to be an web phenomenon over the previous decade, particularly the shot of singer Chad Kroeger holding out a framed picture.
Launched yesterday (December 22), the brand new ‘{Photograph}’ parody comes as a part of Google’s newest marketing campaign, encouraging customers to make use of the Google Picture service to look again at outdated pictures.
Nickelback’s new ‘{Photograph}’ visible opens with the notorious shot of Kroeger, however this time, holding a smartphone that depicts the unique picture used within the 2005 video.
At simply over a minute lengthy, the video options outdated photos of the band with household and mates, with lyrics up to date as Kroeger sings about falling down a rabbit gap of outdated pictures. “Is it my hair or only a ramen bowl?” Kroeger sings on the brand new rendition, referencing the singer’s curly blonde mane.
Watch the video under:
In an announcement, Kroeger revealed how the unlikely partnership with Google happened. “Fifteen years in the past, we had no concept that the pictures on our cell units would grow to be such a ubiquitous a part of all of our lives,” he stated.
“When Google approached us with the thought about marrying the music with Google Photographs we felt like it could be a enjoyable and nostalgic strategy to give the music a lyrical refresh and share a few of our favorite recollections.”
Again in August, Nickelback riled up the internet once they teased a forthcoming announcement, selling divisive hypothesis that the Canadian alt-rock outfit have been about to drop their first new album in three years.
It turned out the band have been teasing a cover of Charlie Daniels’ 1979 track ‘The Devil Went Down To Georgia’. Nickelback launched their rendition on August 14 as a tribute to the nation music legend, who passed away in July, aged 83.
