Titled ‘The beginning of a dialog…’, Goulding started her op-ed by sharing her gratitude for her profession, particularly within the midst of the pandemic, earlier than turning her consideration to the business which she mentioned “saddens” her.
“I sit and marvel when the business stopped reflecting the impulses that drive us as musicians,” she wrote.
“I sit and marvel when elements equivalent to business relationships, inside politics, and journal covers began being rewarded earlier than the music itself. I sit and marvel concerning the methods through which artists in different fields — positive artwork, dance, movie — are recognized and praised for his or her notable our bodies of labor, not as a result of (of) their notable our bodies or working relationships.”
“In most creative fields, awards appear to return off the again of nice crucial acclaim, however in right this moment’s music business such ‘acclaim’ can have various sources,” she continued.
“Individuals are being awarded – within the type of each nominations and class wins – for causes which can be exhausting to decipher. If each essentially the most globally in style artists and most critically revered artists will not be being recognised, how can we, as artists, go on?”
She then listed off her accomplishments as an artist – “many hundreds of thousands of album gross sales, many billions of streams, and three platinum albums” – earlier than saying that it nonetheless doesn’t qualify her “for formal recognition from my business”.
Goulding went on to ask the business “what constitutes the worthiness of an award?” and “who’s it that decides that worthiness?”. After saying that she wasn’t directing her op-ed at artists who’ve received or have been nominated for awards, she mentioned, “I, and so many others, simply need some transparency.”
She closed the op-ed by saying, “it’s time to have an even bigger dialogue about the place we’re going and the way we acknowledge and reward those that are, frankly, the explanation this business exists within the first place”.
The op-ed comes the week following the announcement of the 2021 Grammy nominations, and the next criticism of the Recording Academy for main snubs – particularly The Weeknd, who obtained zero nominations for his album ‘After Hours’ and his track ‘Blinding Lights’, which was the most streamed song of 2020 on Spotify.
“You owe me, my followers and the business transparency,” The Weeknd mentioned, also saying that the Grammys “remain corrupt”.
Drake, who is definitely up for 3 Grammy awards, mentioned that “we should stop allowing ourselves to be shocked” when it got here to The Weeknd’s snub, additionally shouting out Lil Baby, Pop Smoke, Popcaan and PARTYNEXTDOOR.
Halsey went on to enlighten fans about what can happen behind the scenes that can influence Grammy nominations, saying “The Weeknd deserved higher, and ‘Manic’ (her album) did too”.
“Y’all was higher off simply saying finest MALE R&B ALBUM trigger all I see is dick on this class,” she tweeted.