Architects will headline ALT+LDN (Picture: PYMCA/Avalon/Universal Images Group via Getty Images)
Festival fans have likened ALT+LDN to a ‘UK Fyre Festival’ due to main acts dropping out and short stage times.
Advertised as London’s first hip-hop and alternative rock festival, ALT+LDN takes place today (August 30) on Clapham Common, and was announced back in April with a line-up including Architects, Machine Gun Kelly, Playboi Carti, Lil Yachty and Die Antwoord.
However, with a week to go, it was confirmed that a string of ‘international artists’ had dropped out due to ‘restrictive Covid measures’.
Social media has been flooded with complaints, with attendees demanding refunds for their £70 tickets and questioning the festival’s organisation.
A week before the festival, ALT+LDN organisers confirmed that Machine Gun Kelly had dropped out, alongside Chase Atlantic, Lil Skies, Mario Judah and Princess Nokia.
MGK also pulled out of Reading and Leeds Festival.
It looks like Playboi Carti will be getting a 45 minute set at most (Picture: Steven Ferdman/Getty Images)
A statement on social media read: ‘Despite all our relentless efforts behind the scenes, some things have been taken completely out of our control.
‘We now know that due to the restrictive Covid measures that are in place, some of the international artists that were booked to play at ALT+LDN are unable to come.’
Then, just a day before the festival, it was announced that Sleep Token and Ski Mask The Slump God would also no longer be performing.
Sleep Token had broken the news two days before the festival, tweeting they could no longer play ‘due to unforeseen circumstances beyond their control’.
The festival announced that the decision was ‘due to stage and flight complications’, and said that Nova Twins and Teezee would be replacing the acts.
An Instagram post read: ‘We have heard your concerns and you can be sure we have been working relentlessly day and night behind the scenes, solving constant challenges and logistical issues in the best way that we can to get this show on road for you.’
However, the festival’s troubles weren’t over yet, as they were hit with backlash over the stage times – which were announced just 16 hours before the gates opened.
Architects, who had been billed as a headliner, hit the main stage at 20.15, with Playboi Carti on at 21.15.
Fans speculated that changing over the stage, plus the 10pm curfew, means that both acts will only get a maximum of 45 minutes on stage.
One tweet read: ‘Imagine saying architects are headlining and then giving them a like 45mins (MAX) set… this is disgusting. give people the refunds they deserve. I can’t believe how you guys have handled this whole situation.’
Others noticed that new addition to the line-up Teezee plays for 15 minutes at 13.30, before returning for another 15 minutes at 14.15.
Rapper Bexey, who is performing on the second stage, showed his frustration in the comments, writing: ‘SMH [shaking my head].’
He later tweeted: ‘SMH ALT LDN A JOKE, IMA DO THE FESTIVAL BUT NEVER EVER AGAIN. UNPROFESSIONAL.’
Artists including The Kid Laroi, Pi’erre Bourne, Clever, Wargasm and Smokepurpp are still on the bill, and Architects tweeted excitedly ahead of the show: ‘Alt+LDN let’s go!’
A source involved with ALT+LDN told Metro.co.uk that the festival was ‘a mess’ but said that the organisers wanted ‘nothing but to put on the best event possible’.
Attendees have now been offered a free drink at the festival, by telling vendors the code ‘sorry’, to make up for ‘problems with the organisation’.
Festivals have been plagued by difficulties this year due to travel restrictions for international acts and uncertainty surrounding the ongoing pandemic.
Some events including Glastonbury cancelled their 2021 editions.
Metro.co.uk has contacted ALT+LDN for comment.