Charli D’Amelio not too long ago hit 100 million on TikTok (Image: Instagram)
Simply this week, she and her sister Dixie got here beneath fireplace for a video that some viewers deemed ‘disrespectful’, together with one second the place Charli mentioned she wished she might have reached 100 million followers on TikTok inside a yr of hitting a million.
The 16-year-old later issued a tearful response, describing the controversy as a ‘misunderstanding’.
Influencer CEO Ben Jeffries has weighed in, explaining she dealt with the backlash effectively.
‘She went stay to apologise to her followers and to acknowledge and settle for accountability for the truth that her phrases had come throughout the incorrect method,’ he advised Metro.co.uk.
‘Going stay indicated to her followers that her apology wasn’t scripted or prerecorded and I consider confirmed that she was genuinely sorry.
‘Her apology and sincerity would point out that she has discovered her lesson and reaching 100 million followers would recommend that her followers have forgiven her so I don’t think about she’ll discover herself in a state of affairs like this any time quickly!’
Changing into the primary TikTok star to succeed in 100 million followers is clearly an enormous achievement, with Ben including: ‘She is the primary individual to succeed in this by a good distance and I’d predict her progress will solely snowball now.
‘It additionally highlights the truth that the app nonetheless has enormous energy within the US (and worldwide), regardless of the yr it has had.
‘That being mentioned, we have now already seen Charli start to maneuver past the app, launching a podcast together with her sister Dixie, who additionally boasts a big TikTok following, and focusing extra efforts on YouTube. I’d predict that as her following continues to develop, Charli will take a look at discovering quite a lot of platforms on which to talk to her followers.
Charli and Dixie are two of the largest creators on the platform (Image: WireImage)
‘Charli has additionally already launched a line of merchandise. I’d count on to see this proceed to develop, with many creators now providing their followers merchandise and/or different digital belongings. It will likely be fascinating to see what she does subsequent.’
Whereas it took a good few years for T-Collection and PewDiePie to hit the 100 million mark on YouTube, Charli has managed it on TikTok in simply two.
Based on Ben, that’s partly right down to TikTok’s consumer expertise.
‘That is partly as a result of when YouTube launched, social media was nowhere close to as well-liked as it’s now. Nevertheless, I believe it additionally has loads to do with TikTok’s consumer expertise and the best way folks have interaction with creators on the app,’ he added.
‘The place customers would possibly flip to YouTube to look at long-form video content material – how-tos and tutorials for instance – they’re turning to TikTok for brief, digestible, and enjoyable movies, which is precisely what everybody has wanted in the course of the pandemic.
‘The templates TikTok relies on additionally foster a way of group which means creators can and can collect enormous, extremely engaged followings.’
Charli got here beneath fireplace earlier this week for the video, with the star happening to deal with the backlash.
She mentioned: ‘Blatantly disrespecting the truth that I’m nonetheless a human is just not okay.
‘You may hate on me for no matter I’ve carried out, however the truth that all of that is taking place due to a misunderstanding, like, I simply really feel like that’s not okay.’
Charli continued: ‘And if that is the group that I’m in and the group that I put myself in, I don’t know if I wish to do this anymore.’
The day earlier than, Dixie made a TikTok video stating that the state of affairs had been ‘ridiculously blown out of proportion.’
Bought a narrative?
In case you’ve acquired a star story, video or photos get in contact with the Metro.co.uk leisure staff by emailing us [email protected], calling 020 3615 2145 or by visiting our Submit Stuff web page – we’d love to listen to from you.