Donald Trump, pictured in July 2020, faces an uphill struggle to convert his voters into Trump shoppers, according to a new report (Picture: AP)
Donald Trump’s attempts to turn his voters into shoppers looks set to fall flat after many said they have no desire to support the ex-president’s businesses.
The former president is said to be keen to turn the 74 million people who voted for him in the November 2020 election to guests at Trump hotels and golf clubs, and drinkers of Trump-branded wine.
But a group of staunch Trump supporters interviewed by Bloomberg say they either can’t afford to do so – or that they just don’t want to. Quarry owner Brenda Edwards, 73, from Texas, said: ‘Just because I’m a Trump supporter doesn’t mean I have to support him and his personal businesses.’
Brenda, who owns multiple stone quarries, can afford to stay in a luxury Trump hotel – and enjoys drinking wine – but says she has no plans to prop up either of those Trump businesses.
Most Trump supporters can’t afford to stay in the ex-president’s luxury hotels, including his Washington DC property, pictured. Many others say they just don’t want to (Picture: AP)
And Heather Gibson, a Trump supporter who works as a school superintendent in Montana, was even blunter, saying: ‘I don’t give a fig about his business. He’s got plenty of money.’
The former president raised a cool $250 million after calling on his supporters to help him challenge Joe Biden’s election win. Much of that cash can be used for other purposes – but despite the quarter billion dollar haul, Trump still faces considerable money worries.
His hotels and resorts were devastated by Covid, which has triggered lockdowns and a general downturn in states which still welcome tourists.
Meanwhile, Trump is said to be $1billion in debt, with hundreds of millions of dollars in loans due for repayment in 2023.
Trump’s finances are also the subject of an ongoing criminal probe in Manhattan, although he has not been charged, and vehemently denies wrongdoing.
His online gift store has exploded in popularity, and raked in $2 million last year – but Trump needs far more money to maintain his current lifestyle.
Other supporters of the ex-president have said they’d like to try and support his businesses – but that they’re just too expensive.
Montana sheep rancher Jack Murnion told Bloomberg: ‘I won’t become a customer, because I won’t become a customer of anybody in his league.
‘I’m never going to stay in a world-class hotel.’
And Trump’s friend Elie Hirshfield himself conceded the upmarket nature of many of the ex-president’s businesses was an issue, saying: ‘He’s more of a luxury brand. Not so much McDonald’s or Holiday Inn.’
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