THE perm is enjoying an unexpected revival in lockdown after decades of ridicule.
The frizzy hairstyle took off in the 1970s and 80s — loved by singers, actresses and footballers.
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Supermodel Cara Delevingne has rocked a ‘long soft shag’ version of the perm
But it failed to live up to its full name — the “permanent” — and has rarely been seen since.
Now women and men who cannot get to the salon have been experimenting with home perming kits.
Fashion bible Cosmopolitan printed a DIY tutorial, while supermodel Cara Delevingne had a “long soft shag”.
She was helped by top stylist Mara Roszak, who told Vogue: “Cara has such great natural texture in her hair, and I knew a long soft shag would be perfect to enhance that.
“It’s got a real rocker/skater vibe while maintaining a natural softness.”
Kylie Minogue famously sported a perm in the 1980sCredit: London Features International
Ex-England star Kevin Keegan inspired a generation of fans to curl up in the 1970sCredit: Allsport
Ex-England star Kevin Keegan inspired a generation of fans to curl up in the 1970s.
Ten years later, Kylie Minogue did the same — and now experts predict a similar wave of copycats.
One online style magazine said: “With hairdressers and salons in the UK hopefully opening on April 12, there’s no doubt people waiting outside will be clutching print-outs of Cara to copy.”
A good idea at the time
By Brandon Malinsky, Sun’s former perm fan
IT seemed like a good idea in 1985.
What did I do to impress the ladies? I got a perm.
But within seconds of walking out the “trendy” salon, I was in agony.
It felt like someone had glued a tight, curly mop to my bonce.
Mates wet themselves laughing — and it failed to work its intended magic in the nightclubs.
So as soon as I could, I ditched it for another horror hairstyle from the 80s — the mullet.
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