Half of Brits try to live greener lifestyles – but draw the line at limiting what kind of food they eat, a study has found.
A poll of 2,000 adults revealed 67 per cent consider themselves to be eco-friendly.
Half of Brits try to live a greener lifestyle – but admit it goes out the window when it comes to their mealsCredit: Alamy
But 55 per cent are still happy to eat items which could have a negative impact on the environment.
Just a third have cut back on foods they deem to be bad for the planet, with chocolate, milk and chicken the top items people would struggle to quit for a greener alternative.
Cheese, eggs, sausages and bacon are also among the foods the nation would find it hard to go without, despite the negative implications.
At least three-quarters of people said they care about what happens to their food waste, with half checking use by and best before dates to reduce what they throw away.
Only five per cent admitted they do not take any measures to help reduce their food wastage.
Despite the reluctance to make a switch to greener eating habits, 51 per cent of adults have cut back on using plastic or non-recyclable materials in the kitchen.
While 80 per cent pay more attention than ever to packaging and how environmentally friendly it is.
It also emerged 64 per cent make an effort to buy recyclable and eco-friendly kitchen products on a regular basis.
A spokesperson for MasterClass, producers of innovative and practical cook and bakeware, which commissioned the research, said: “It’s encouraging to see so many people trying to do their bit to help the environment – but it seems many hit a stumbling block when it comes to mealtimes.
“Changing habits isn’t an easy task, but even making small alterations can make a real difference.
“Whether it’s cutting back on a food item which leaves an impact on the planet during its production process or simply paying more attention to what the items you buy are made of, it’s a small step to reducing your impact on the planet.”
The study also found 78 per cent try to buy products which are responsibly sourced, with 22 per cent specifically shopping for kitchen utensils made out of recycled materials.
Nearly four in 10 (37 per cent) also try to buy recyclable and eco-friendly cleaning products, helping to reduce their household’s carbon footprint.
But 64 per cent of respondents said the main thing holding them back from becoming more eco-friendly was cost.
Greater knowledge and information (40 per cent) and increased convenience (38 per cent) also ranked high as factors to help increase eco-friendliness.
Just a third of Brits have cut back on foods they deem to be bad for the planetCredit: SWNS