WOMEN are less than made-up with Boots after it replaced a popular make-up powder with a version that’s 35% with no puff included.
The No7 Perfect Light Loose Powder – previously top-rated by customers – is no longer available at the high street store.
Boots customers are disappointed their favourite make-up powder has been discontinuedCredit: Alamy
Meanwhile, the brand’s new Flawless Finishing Loose Powder has been slammed.
Boots customers have complained that not only is the replacement product 7g lighter, but the shades are different, with some saying it turns them orange.
The price remains the same at £10.95.
One customer said of the new “Flawless” powder: “Cheap, messy, just awful, and it doesn’t blend onto the face properly. Blotchy and orange, I looked like I’d been tangoed.”
And another said: “Less power, same price and now no puff so you have to buy one on top of the price for the powder. No thanks.”
A third added: “So many of us loyal customers who’ve used the original perfect light loose powder for years are now having to seek an alternative brand.”
Of 160 reviews on the Boots.com website, 147 gave the new powder just one star. Its predecessor scored 5 stars in 177 of 283 reviews.
Some have blamed the change on the new powder being made in China rather than Italy.
The No7 brand was started in 1935 by Boots, but last year was relaunched as a separate company by Boots’ parent company Walgreens Boots Alliance.
Boots continues to stock the products in stores and online.
A spokesman for No7 said the new loose powder was a new product and formulation, which is why there are some differences in the overall design and packaging.
She said: “At No7 [Beauty Company] the customer always comes first and is at the heart of everything we do, including to create products which are affordable and easily accessible.
“Both the packaging and formulation changes to No7 Loose Power were informed and driven by consumer insights and reviews, with amends made to address these issues.”
The puff was introduced to reduce waste, she said.
Boots is not the only company to come under fire for the so-called “shrinkflation” of its products in recent months.
Supermarkets have also been blasted for shrinking their products while keeping the price the same.
An investigation by The Sun found packs of Cadbury’s Brunch Bars now come in packs of five rather than six, but still cost a £1.
Tesco Mozzarella has been shrunk to 240g from 270g but still costs 70p, and Cadbury has reduced the size of Wispa bars by 7%.
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