Table of Contents
- 1. Picture contests
- 2. Spooktacular gross sales
- 3. Occasion invitations
- 4. Halloween suggestions and methods
- 5. Halloween lead magnets
- 6. Halloween security suggestions
- 7. Scavenger hunt
- 8. Retailer décor and worker costumes
- 9. Creepy product promos
- 10. Halloween info
- 11. Halloween countdown
- 12. Halloween survey
- 13. Repost memes
- 14. In-store picture sales space
- 15. Infographics
In search of Halloween marketing ideas? Fb is a implausible option to attain prospects with focused messages that endear them to your model and encourage likes, follows, shares and gross sales. In case you’re unsure which posts will spur engagement, you’re in the fitting place. Get began with the next 15 depraved good Halloween Fb put up concepts.
1. Picture contests
Halloween picture contests are one of many best methods to earn tons of social shares to your model. Begin with a killer prize, then ask your viewers to enter by posting their finest images of:
- Halloween costumes
- Haunted home décor
- Group images
- Pet Halloween costumes
- Creepy native haunts
- Spooky holidays
- Halloween treats
If doable, choose a theme that’s related to your services and products. For instance, a grocery retailer may launch a Fb contest for one of the best Halloween recipes.
Select winners primarily based on likes and shares, or use a third-party app to tally votes. By doing this, your viewers will generate engagement to your model.
2. Spooktacular gross sales
Internet hosting a Halloween sale? Fb is an effective way to get the phrase out. Incorporate frighteningly enjoyable Halloween pictures into your posts, similar to:
- Ghosts, goblins and ghouls
- Pumpkins and Jack O’ Lanterns
- Well-known horror monsters (Frankenstein, Jason Voorhees, Michael Myers, and many others.)
- Youngsters in Halloween costumes
- Pets in Halloween costumes
- Haunted homes
The aim is to make your posts stand out with a related Halloween theme that folks wish to share.
3. Occasion invitations
If your enterprise is sponsoring a pageant, selling a sales space at a neighborhood occasion or internet hosting a particular Halloween get together, use Fb to ask your viewers to attend. You’ll be able to:
- Create an occasion on Fb
- Share the occasion in your Fb web page and inside Fb teams
- Ask for RSVPs (folks can choose “Going” or “” proper on Fb)
- Supply incentives for individuals who RSVP, similar to a freebie, VIP parking or a reduction
- Use Fb advertisements to advertise your occasion
In case your occasion seems enjoyable, occasion invitations will earn curiosity and shares — finally driving prospects to your door.
4. Halloween suggestions and methods
Determine related suggestions and methods you’ll be able to share to assist your viewers take pleasure in one of the best Halloween ever. Concepts embody:
- Halloween costume concepts and DIY suggestions
- Halloween ornament methods
- Halloween recipes
- Halloween get together internet hosting suggestions
- Halloween crafts
- Halloween on a finances suggestions
Once more, one of the best technique is to discover a correlation between your suggestions, your viewers and your enterprise so you’ve gotten a pure segue from put up to gross sales.
5. Halloween lead magnets
Create an eBook full of Halloween suggestions, then market it on Fb. The eBook serves as a lead magnet: To get it, your viewers should go to your web site and enter their e mail addresses, then you’ll be able to market to them. Concepts embody:
- host the right Halloween get together
- 10 cool Halloween craft concepts
- Halloween children security suggestions
- Halloween cookbook
- Halloween journey information (spookiest locations in America)
Your eBook ought to include invaluable info your viewers gained’t discover elsewhere, and it may be peppered with product mentions to assist affect gross sales. Plus, you’ll be able to proceed reaching your viewers with ongoing email marketing.
6. Halloween security suggestions
Create a collection of Fb posts targeted on Halloween security suggestions for youths. It’s an effective way to earn shares, as mother and father will wish to assist family and friends members hold their children protected, too. Concepts embody:
- Put on vivid colours and add reflective strips so drivers can see youngsters
- Stick with a guardian or group of mates — nobody goes alone
- Keep in trusted neighborhoods
- Preserve a cellphone helpful and know emergency numbers
- Have a guardian examine sweet earlier than consuming it (plus recommendations on how you can examine it)
- Make sure that toy weapons do not need sharp factors
- Pumpkin carving security suggestions
- Keep on sidewalks and don’t textual content and stroll
- Security suggestions for drivers
With some research, you’ll be able to develop a collection of Halloween security suggestions; or, create one put up with a protracted record that’s infinitely shareable.
7. Scavenger hunt
Develop a enjoyable, family-friendly Halloween scavenger hunt and market it on Fb. Individuals who full the hunt the quickest can win a prize. Have a member of the family submit images of every merchandise they discover to show they accomplished the hunt. Concepts embody:
- Gadgets hidden round native landmarks
- Clues to seek out native historic or creepy websites
- Halloween-themed objects discovered at residence
- Animals and objects present in nature
- Gadgets present in native outlets (you may even companion with native companies to sponsor the scavenger hunt, in order that gamers should go to every retailer)
- Native restaurant menus
Do a little analysis to establish one of the best Halloween scavenger hunt concepts for your enterprise and viewers, then market it on Fb.
8. Retailer décor and worker costumes
Highlight your retailer and staff by posting images of your Halloween décor and their finest costumes. Concepts embody:
- Your retailer or storefront, reworked right into a haunted home
- “Monster” footprint stickers that result in your finest Halloween gross sales
- Costumed staff in enjoyable Halloween scenes (maybe recreate well-known film scenes)
The thought right here is to put up shareable content material that provides a human component to your enterprise.
9. Creepy product promos
You make investments so much in making your merchandise attraction to your buyer base. For Halloween, have somewhat enjoyable by creating creepy product promos which can be positive to be shared. Concepts embody:
- Pictures of merchandise set in an eerie Halloween setting
- A video business of a product utilized in a singular manner by a Halloween character
- A particular Halloween model of one among your hottest merchandise — an ideal concept for eating places that may create distinctive Halloween-themed menu objects
Have enjoyable with the sort of promotion, and you’ll create a singular Fb picture or video that’s destined to go viral.
10. Halloween info
Dig up fascinating Halloween info and statistics — one other nice option to encourage social shares. Concepts embody:
- Halloween statistics, similar to how a lot sweet is offered annually
- Halloween info, similar to which costumes are the most well-liked this yr
- Historic and creepy info about your city, similar to well-known native murders or the story behind that one “haunted” home
Search for methods to tie your Halloween info to your enterprise. For instance, you may record the ten hottest Halloween candies, then let folks know you’ve gotten each one among them able to go in a particular version Halloween reward field.
11. Halloween countdown
Create a singular put up every day that counts right down to Halloween. Some concepts:
- Publish Halloween prep suggestions by date, like the truth that you need to know which costume you’re going to put on by day 15
- Publish a enjoyable proven fact that correlates with the countdown quantity, like info about triskaidekaphobia on countdown day 13
- Publish a tip of the day to a set of helpful Halloween suggestions and put up a unique one every day
A Halloween countdown is enjoyable and interesting, and your viewers will look ahead to your each day posts.
12. Halloween survey
Nationwide statistics are one factor, however what do native prospects like? You should use a Fb survey to seek out out their favourite:
- Halloween sweet
- Halloween costumes
- Horror films
- Halloween traditions
- Spooky native locations
- Halloween get together video games
As soon as the survey is full, you’ll be able to publish the leads to a put up that’s positive to be shared between native prospects.
13. Repost memes
This one is tremendous simple, however it could possibly generate loads of likes, shares and engagement for your enterprise.
- Seek for Halloween memes which can be related to your enterprise
- Publish them and add your personal commentary
- Ask prospects to put up their favourite Halloween memes
- Ask your viewers to vote for his or her favourite Halloween memes — flip it right into a contest!
Reposting memes is an effective way to get extra Halloween-themed content material with minimal effort, however it could possibly additionally function a pure segue to your enterprise when you choose related memes.
14. In-store picture sales space
Use Fb to ask prospects to go to your in-store Halloween picture sales space. You’ll be able to:
- Arrange a photograph sales space in your retailer, full with Halloween costumes and props
- Snap images and share them on Fb
- Supply prospects an instantaneous incentive for taking part
This can be a enjoyable and interesting promotion that invitations prospects to work together together with your model and motivates Fb shares, which can improve model consciousness and drive extra prospects to your door.
Infographics are ultra-shareable content material that’s excellent for Fb. Concepts embody:
- Halloween recipes
- Halloween costume suggestions
- Halloween stats and info
- Halloween décor methods
- Halloween security suggestions
- Hottest Halloween films
- Commonest phobias
Create an attention-grabbing infographic that’s full of invaluable or entertaining info, and also you’re positive to get social shares on Fb.
Fb is a superb platform for selling your enterprise at Halloween. One of the best half? You’ll be able to benefit from social post tools to schedule your whole Halloween collection prematurely — set it and overlook it! That manner, you’ll be free to deal with different Halloween advertising and marketing initiatives whereas your Fb Halloween marketing campaign runs on autopilot.
Be a part of 140,000 small enterprise house owners
Get knowledgeable suggestions and e mail inspiration delivered to your inbox each two weeks.
© 2019, Brian Morris. All rights reserved.