10 methods to repurpose your social media content material in emails

You realize social media and electronic mail supply a formidable one-two advertising punch, however as a busy small enterprise proprietor you would possibly wrestle to search out time to create content material for each channels. The excellent news is you don’t have to. It can save you time and get extra mileage out of your advertising efforts by repurposing your social media content in emails. Listed below are 10 methods to do it.

1. Recap your finest posts

Determine one of the best performing posts out of your Fb, Twitter, Pinterest, LinkedIn and Instagram accounts. Then, flip them right into a roundup electronic mail. Since these are the posts your viewers likes and shares, it’s wager your electronic mail subscribers will likewise admire them. Your social viewers is vetting your electronic mail content material for you!

You are able to do a brand new roundup every week or month, relying on how usually you publish to social media; or, create an annual end-of-year electronic mail that recaps one of the best posts for your complete 12 months.

2. Checklist favourite social suggestions

You most likely publish suggestions your social viewers can use to resolve issues or obtain their objectives. Flip your favourite suggestions into an inventory you may ship by way of electronic mail.

For instance, a magnificence salon would possibly routinely publish styling and make-up tips about its Fb web page. The salon can take its ten favourite suggestions and create an electronic mail with the subject line “Prime 10 Makeover Ideas” for a fast and straightforward blast its viewers will love.

3. Reuse social photographs

Photos are central to many social accounts, and for good cause: Folks have a tendency to love and share photographs greater than text-only content material. You’ll be able to determine one of the best performing photographs in your social accounts and repurpose them into electronic mail content material.

Again to our magnificence salon. Let’s say the salon posts photographs of glad clients rocking their new kinds. Take the ten finest performers — or maybe probably the most attention-grabbing photographs — then flip them into an electronic mail: “Which coiffure do you have to get? Be impressed by these buyer pictures.”

4. Ballot outcomes

Fb polls can supply distinctive insights your viewers will discover attention-grabbing. Should you run Fb polls, repurpose the outcomes into electronic mail content material.

For instance, let’s say our magnificence salon runs a Fb ballot asking clients to charge 4 totally different hairstyles. As soon as the ballot is full, it may repurpose the outcomes into electronic mail content material: “That is the sexiest coiffure right this moment, in response to readers.”

5. Hyperlink to social movies

Despite the fact that movies gained’t play in most electronic mail purchasers, you may take a screenshot with the play button overlay and embed it into your electronic mail physique. Then, hyperlink to the video hosted by yourself web site, social web page, YouTube or Vimeo.

This technique is superb for how-to movies that assist your viewers. The video screenshot will naturally appeal to readers’ eyes and yield extra clicks than a typical textual content hyperlink, and it’s a good way to introduce your viewers to your different platforms — plus encourage new likes and follows.

6. Sizzling takes on latest occasions

What occasions are dominating the information? Do you publish commentary in your social media accounts? In that case, that commentary will be repurposed as electronic mail content material.

You’re not restricted to your personal social content material, both. You would possibly do a roundup of sizzling takes from widespread social influencers, full with your personal commentary for a novel and entertaining electronic mail that resonates along with your viewers.

7. Use social dialogue as a springboard

What’s your viewers speaking about? Have they got totally different opinions a few sizzling matter? Learn by discussions in your social posts and use them as a springboard to create distinctive emails that provide thought-provoking insights.

For instance, let’s say our hair salon posts a picture and it sparks a debate concerning the affect tradition has on coiffure selections. The salon may use that dialogue to craft a publish that explores the controversy, presents totally different factors of view and naturally segues to selecting the best coiffure for every subscriber.

8. Function user-generated photographs

When customers share photographs with you or tag you in pictures, repurpose these photographs as electronic mail content material. Person-generated content material lends a stage of authority to what you are promoting and fosters belief. It additionally suggests authenticity and solidarity along with your viewers.

For instance, our salon may create an electronic mail that options pictures of customers exhibiting off their new hairstyles or magnificence makeovers — inspiring content material that’s more likely to generate new leads from electronic mail subscribers.

9. Checklist user-generated quotes

Person-generated content material is a good way to have interaction your electronic mail viewers. Subscribers will determine along with your social viewers, in order that they’ll be occupied with listening to what different folks like them need to say.

You possibly can listing quotes from publish discussions, social debates or feel-good quotes your followers have shared. Discover a option to painting user-generated content material as inspiration for subscribers, which may encourage lead technology and gross sales.

10. Checklist social testimonials

Social testimonials — or social proof — can go a good distance towards fostering belief out of your electronic mail subscribers. Testimonials make it straightforward to listing the perks and advantages of what you are promoting, services and products with out coming throughout as overly promotional.

For instance, you would possibly determine your favourite testimonials then create an electronic mail titled “Why clients love our firm.” Then, listing the testimonials in your electronic mail physique, together with hyperlinks to related on-site content material.

Bonus Tip

Content material repurposing works each methods. Not solely are you able to repurpose social content material for electronic mail, you can even repurpose your finest electronic mail content material for social media. For instance, you would possibly ask subscribers a query and publish the outcomes in your social media web page. Or, you should utilize your finest emails (these with probably the most opens, clicks and replies) as inspiration for short-form social posts.

Use these methods to double your advertising attain with out doubling your effort. Put your messaging in entrance of extra clients and free time to develop what you are promoting by repurposing social media content material in emails right this moment and every single day.

© 2019, Brian Morris. All rights reserved.