IF we won the lottery tomorrow, we wouldn’t think twice about buying all our makeup from designer brands.
That said, a single high-end foundation can easily set you back over £40 which means we’ll be sticking to our high street favourites until that lucky day comes.
TikTok star Erin Dugan Jurchak challenged her one million followers to tell the difference between two different faces of makeupCredit: @erinduganjurchak/TikTok
But just because a beauty product costs a small fortune, that doesn’t necessarily mean it’s better than the budget options – as TikTok star Erin Dugan Jurchak knows all too well.
Earlier this year, Erin decided to put her budget and luxury products to the ultimate test.
In a series of viral TikTok videos, the beauty fan used £60 worth of makeup on half her face and completed the other with designer products which cost £280 in total.
Delving into her impressive makeup collection, Erin opted for a nude lip and a pink shimmery eye with a liquid eyeliner flick.
Can YOU tell which the budget side?Credit: @erinduganjurchak/TikTok
One side is £220 more expensive than the otherCredit: @erinduganjurchak/TikTok
For her expensive side, Erin used products from Charlotte Tilbury, Nars and Laura Mercier before cracking out bargain Milani, L’Oreal, and Physician’s Formula for the budget section.
But can YOU tell which is which?
After challenging her one million followers to spot the difference, Erin confessed that it was easy for her to tell which was the more expensive based on how easy it was to apply the products.
In other words, the two faces of makeup – which had a £220 price difference – were pretty much identical to the untrained eye.
She pitted a $6 foundation against a $40 versionCredit: @erinduganjurchak/TikTok
She tried Nars’ Orgasm blush against a $1 dupeCredit: @erinduganjurchak/TikTok
Fans said the clue was in the browsCredit: @erinduganjurchak/TikTok
Revealing that her right side had the more expensive makeup, Erin said: “They do look better similar but I can tell the difference in the highlighter in the way it sits on the sin.
“And also the blendability of the eyeshadows. And just general overall smoothness.”
To finish off the looks, Erin spritzed Milani’s £7 setting spray and Charlotte Tilbury’s £25 version over the top before checking in seven hours later.
She explained: “The cheaper side looks and feels drier and you can see more texture.
She set the look with Milani and Charlotte Tilbury setting spray and checked in seven hours laterCredit: @erinduganjurchak/TikTok
What products did Erin use?
- Hard Candy Primer – £5/$7
- L’Oreal Fit Me! Foundation – £4.30/$6
- Concealer – £4.30/$6
- Setting Powder – £4.30/$6
- Physicians Formula Bronzer – £8.60/$12
- Blush – 70p/$1
- Highlighter – £3.60/$5
- Brow Pencil – £7/$10
- LA Girl Eyeshadow – £7.90/$11
- Liquid Eyeliner – £2/$3
- Mascara – £3.60/$5
- Lip Pencil – £2.90/$4
- Milani Setting Spray – £7/$10
- Milk Makeup Primer – £21/$30
- Foundation – £28/$40
- Nars Radiant Creamy Concealer – £21/$30
- Laura Mercier Setting Powder – £28/$39
- It Cosmetics Bronzer – £23/$32
- Nars Orgasm Blush – £21/$30
- Becca Highlighter – £27/$38
- Brow Pencil – £17/$24
- Morphe Eyeshadow – £18/$25
- Eyeliner – £15.80/$22
- Mascara – £18/$25
- Lip Pencil – £17/$24
- Charlotte Tilbury Setting Spray – £25/$35
“The [expensive] side has stayed more smooth and the highlighter looks less chalky.”
The videos have been viewed by over 17 MILLION people – and needless to say, most struggled to tell the difference.
One asked: “Why does the cheaper side look better?”
Another added: “I swear if you do this again but DON’T tell us which is expensive and which is cheap, even the pros wouldn’t know.”
A third wrote: “The only difference is the eyebrows.”
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