BRITS are escaping into the bathroom to escape and get some much needed ‘me time’ over lockdown, a study has revealed.
A poll of 2,000 people found adults regularly slope off to the bathroom to get a break, with 36 per cent admitting they spent more time in the loo than ever before.
Who doesn’t love a nice long soak after a hard dayCredit: Getty Images – Getty
More than half – 68 per cent – reckoned a few minutes of peace and quiet had a positive impact on their mood, while 39 per cent claimed it helps them unwind after a hard day.
While 22 per cent confessed it was the only place in their house where they wouldn’t be bothered.
A spokesperson from Soap & Glory, which commissioned the research to mark the launch of its UPLIFT range, said: “It’s been really interesting to see the nation’s different attitudes towards the bathroom since the start of the pandemic.
“We have all needed a bit of ‘me-time’ and it shows that the bathroom is the perfect place for us to enjoy this.
“It’s a room where we can unwind with a bath or shower – and there is a lock on the door when you really need to have five minutes to yourself.”
The study also found Brits spend six days a year in the WC – which works out 22 minutes a day.
While 28 per cent took the opportunity of lockdown to pamper themselves a bit more, and 55 per cent admitted they’re going to continue their self-care routine long after lockdown ends.
The research, conducted via OnePoll, also found that the extra time spent in the room means 90 per cent have given it some ‘DIY TLC’ over the last 12 months.
We have all needed a bit of ‘me-time’ and it shows that the bathroom is the perfect place for us to enjoy this
Soap & Glory
Upgrades include a fresh lick of paint (35 per cent), new tiles (21 per cent), a new mirror (28 per cent).
More than three in 10 have also bought fancy new accessories (31 per cent) – including toothbrush holders, towels, and soap dispensers – and a quarter even installed a new shower.
The Soap & Glory spokesperson added: “Now more than ever, as people are seeking true escapism in their house, a private place to get away from it all and have some ‘me time’, they want to find ways to make this space the best refuge possible.
“We know now more than ever that people are looking for bath and body products that will invigorate and refresh their minds. They’re looking for products to bring an energizing feel to the start of each day.
“In response to the pandemic, the nation has been leaning towards these more invigorating beauty products to help uplift their mood.
“With this in mind, we are particularly excited about the launch of our new UPLIFT range, which is perfect for this consumer purpose, having been designed to leave users feeling energised, positive and ready to tackle the day.”
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