McDonalds exams plant meals (Image: McDonald’s/ getty)
McDonald’s revealed it will likely be launching meat-free burgers subsequent yr in a number of markets.
The fast-food chain has mentioned at this time that it has developed a brand new plant-based line dubbed McPlant.
After a profitable run in Canada final yr, the McPlant will return in 2021 in different international locations, the franchise mentioned in an internet assertion.
The meat-free providing is claimed to be ‘a scrumptious plant-based burger crafted for McDonald’s, by McDonald’.
On a blog post published today, McDonald’s said: ‘There are different plant-based burgers on the market, however the McPlant delivers our iconic style in a sink-your-teeth-in (and wipe-your-mouth) sort of sandwich.
‘It’s made with a juicy, plant-based patty and served on a heat, sesame seed bun with all of the basic toppings.’
The plant-based burger (Image: McDonald’s)
The transfer by the worldwide giants comes as a part of a brand new progress technique referred to as Accelerating the Arches.
And it’s not only a plant-based burger they is likely to be providing within the subsequent yr.
Ian Borden, McDonald’s worldwide president, mentioned on the investor assembly that different objects might quickly comply with.
He mentioned: ‘McPlant is crafted completely for McDonald’s, by McDonald’s. McPlant might prolong throughout a line of plant-based merchandise together with burgers, chicken-substitutes, and breakfast sandwiches.’
He added: ‘We’re excited in regards to the alternative as a result of we imagine we now have a confirmed, delicious-tasting product. When prospects are prepared for it, we might be prepared for them.’
Although it is likely to be welcome information to vegans and vegetarians alike, the transfer trails behind fellow fast-food joint Burger King.
In August final yr, Burger King released its first vegan burger in the US, The Unattainable Whopper, and simply three months later the chain added two extra plant-based burgers throughout Europe.
We’ve contacted McDonald’s UK to seek out out whether or not the McPlant might be out there right here.
In different Maccies information, details of the Christmas menu have also been revealed.
Do you might have a narrative you wish to share?
E mail [email protected] to inform us extra.
