AS IF a world pandemic was not bad enough, Ikea will release a meatball scented candle honoring their loyalty program’s 10th anniversary.
The home store is known for its Swedish food cafe, giving customers an option to dine-in while they shop.
Ikea’s meatball candle will be a limited edition item
How can I buy Ikea’s meatball scented candle?
Ikea’s meatball scented candles will be available at its stores for a limited time starting August 6, 2021, and ending on August 22.
According to USA Today, the meatball candle, called Huvudroll, will be included in Ikea’s “Store in a Box” package.
The idea is aimed at recreating sensory experiences customers have when they visit the store.
The package will be included in a sweepstake commemorating the 10th anniversary of its US Family Program.
The meatball candle will be available starting August 6, 2021, and ending on August 22Credit: AFP – Getty
The program is a free loyalty service that gives participants special offers and rewards.
The Store in a Box is also expected to have other surprises and items in it.
What did Ikea say about the meatball candle?
Sho Matsuzaki, creative director at Ogilvy, which was a catalyst in the creative project with IKEA, dished to the New York Post about the idea, saying: “For many people, one of the first things that comes to mind when they think of IKEA is their delicious and affordable Swedish meatballs.
“There’s no other furniture brand out there with a food offering that has such a strong following.
“So for the IKEA Family 10-year anniversary, we thought it would be fitting to create something unexpected that our IKEA Family members and meatball super-fans would love.
Adding: “And yes, it does very much smell like IKEA meatballs.”
What did people say about the Ikea meatball candle?
Social media users had mixed feelings about the release of the meatball candle.
Users took to Twitter to express their ambiguity, writing: “okay I love the meatballs but nobody in their right mind should want this.”
Another chimed in: “Who tf wants their house to smell like ikea meatballs?”
A third said: “Not sure how to feel about this, didnt ask for it but curious about the scent.”