Courtesy GT’s Dwelling Meals
Yum! GT’s Living Foods founder and CEO, GT Dave, tells Us solely how his enterprise received off the bottom and what’s subsequent for the model.
The pioneer started brewing and bottling Kombucha at age 15 and have become the primary to place the product on the cabinets within the U.S. The model’s top-selling Kombucha is uncooked, natural and handcrafted in small batches for optimum style and advantages.
Maintain studying for GT Dave’s Q&A with Us Weekly:
US: Inform us somewhat bit about the way you based GT’s Dwelling Meals and why Kombucha?
GD: My motivation for making Kombucha first originated from my mother and father after they started consuming it within the ‘90s. I witnessed firsthand how a lot they cherished it and ultimately the way it helped my mother throughout her battle with breast most cancers. It was then that I started to discover and analysis Kombucha and [read] many books about its intensive dietary qualities and subsequent well being advantages. That’s once I was impressed to begin consuming it myself. Throughout the first month of consumption, I already began to note modifications. Not solely did I expertise bodily enhancements, like clearer pores and skin and a extra resilient immune system, however I felt a rise in power and carry in my temper. I knew Kombucha was very particular and that I wished to share it with the world so it may additionally assist others on their well being and wellness journey.
US: What introduced you to finally create the Rooted in Nature marketing campaign?
GD: I consider Mom Nature is the supply for all nourishment and well being. In our more and more fashionable and tech-heavy lives, we’re slowly dropping our connection to her. The Rooted in Nature marketing campaign symbolizes our relationship with the pure world and the way we should nurture it now greater than ever — each for physique and thoughts well being.
Courtesy GT’s Kombucha
US: Take us by the Roots flavors. What makes them distinctive? When and why do you suggest consuming every taste? What are the advantages?
GD: Our root-centric flavors, which embrace Gingerade (our No. 1 hottest taste), Coronary heart Beet and Tantric Turmeric, are distinctive due to the collective message they embody attributable to their “root” origin — that Mom Nature is the foundation of our all mind-body well being. Via every taste, we spotlight the foundation substances to additional emphasize the probiotic advantages of improved digestion, immunity and general vitality that originate from nature. Like many fermented meals, authentically crafted uncooked Kombucha comprises most of the vitamins which can be absent in modern-day diets. The enzymes, natural acids and probiotics which can be naturally occurring in Kombucha assist replenish the intestine, rid the physique of poisons and restore steadiness. We now have discovered that when the physique is restored to a extra balanced state, it may higher heal itself and combat off sickness and illness. Kombucha typically needs to be consumed each day as half of an entire nutritious weight loss program to expertise the impression of its advantages long run.
US: What’s subsequent for GT’s Dwelling Meals? Any thrilling new merchandise we needs to be looking out for?
GD: My mission has all the time been to assist folks on their well being and wellness journeys and alter the best way they view dwelling meals. For 25 years, GT’s Dwelling Meals has revolutionized how folks assume and really feel about Kombucha and fermented meals within the western world. My aim is to proceed on that path and present how plant-based meals can enhance our general well being and wellness and act as our “drugs.” Along with Kombucha, we make different types of nutritious and immune-boosting choices that make the most of different undiscovered meals corresponding to adaptogenic mushrooms, water kefir and uncooked coconut yogurt. Our function is to assist present better consciousness and entry to meals that really heal.
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