Table of Contents
ASDA has promised to price match items for sale in Home Bargains.
Shoppers will find the same prices on more than 100 items at the supermarket as they do in the popular discount store.
Asda and other supermarkets are trying to help shoppers in the cost of living crisisCredit: Getty
It comes hot on the heels of Asda announcing a drop in prices on hundreds of household essentials,
And they will stay low until the end of the year under it’s “Dropped and Locked” promotion.
The latest price match includes branded items like Sure deodorant, Surf washing powder and Huggies.
Most of the price matched items are household goods including toiletries, cleaning items and medicines like Lemsip and Sudofed.
Shoppers will be able to spot these items on the supermarket’s shelves where there will be labels saying “Home Bargains price match” and “save a trip it’s the same price”.
Anyone shopping with Asda online will also be able to spot the items with a price match logo.
Price Match offers will be updated weekly and you can view the full list of items on the Asda website.
Home Bargains is well-known for its discount buys including special “star buys” and limited time sales on everyday household products.
The supermarket has said that it will also expand both promotions, but did not elaborate on how or when.
Asda axed its Smart Price value range last month but replaced it with a new Just Essentials line that will include 300 more products from May.
It comes amid a cost of living crisis that has seen millions of people face higher household bills.
The Bank of England warned yesterday that is set to get worse with inflation hitting 10% by the end of the year and a recession.
Asda is not the only supermarket to making price promises as
Morrisons has also said it will cut prices on 500 items, including eggs, beef and rice.
Aldi’s boss Giles Hurley this week reiterated the discounter’s previous promise to keep food prices low amid soaring inflation.
More people than ever are looking to slash costs of everyday items, and the weekly shop is one of the major outgoings for families and individuals alike.
Anyone shopping for bargains should remember that just because its on promotion, doesn’t mean it’s the cheapest price out there.
And supermarket own-brand goods can be cheaper than branded ones
Martin Lewis has urged households to take the downshift challenge to cut up to 30% off food bills by making the switch.
Here are more ways you can save on your food shop.
Keep an eye out for yellow sticker food to get the biggest bargains.
Supermarkets will often reduce the price of food nearing its use by date to shift stock and avoid food wastage.
These items are usually tagged with yellow stickers, showing how much the item has been reduced by.
You can get up to 75% off products in some cases, so it’s worth hunting for these deals if you’re on a budget.
If you’ve spotted a bargain in this section but aren’t sure you’ll have time to eat it before it goes off, buy it and chuck it in the freezer, says money saving guru Naomi Willis.
Naomi, who runs finance blog Skint Dad with her husband Ricky, said: “Be more conscious of use by dates and freeze what you won’t use straight away to avoid throwing food away.”
Use loyalty schemes
Many supermarkets have schemes in place providing incentives – such as vouchers for money off your groceries – to incentivise shoppers to keep buying at their stores.
For example, Sainsbury’s runs its Nectar card reward scheme, where customers receive points every time they shop in stores.
To get one Nectar point you need to spend £1 in Sainsbury’s store, or you get one Nectar point for every litre of fuel purchased in Sainsbury’s fuel stations.
The scheme now offers personalised discounts based on customers’ shopping habits – and claims you can save £200 a year on your groceries.
Morrisons’ has recently revamped its loyalty scheme too.
Instead of collecting points to get money off shopping, customers are now offered instant rewards when they spend money in stores.
Shoppers at Tesco can cheaper prices with a Clubcard, on top of building up points when they spend.
We’ve previously explained which supermarket loyalty schemes are the best and worst value for money.
Plan your meals
It can be tempting to buy your groceries based on what you fancy at the time you’re trawling round the aisles.
But this can be an expensive way of shopping – as you can often buy much more than you need.
Planning your meals in advance means that you can stick to a list of food you know you need – instead of buying food you want, according to savvy saver Charlotte Jessop.
Charlotte, who owns the money saving blog Looking After Your Pennies, said: “One of the best ways to save money on food is to meal plan.
“This means that you only buy what you need and therefore stops you from throwing away as much.
“If you combine this with checking your cupboards before you start your plan, you’ll find that you can save loads of money by only buying exactly what you need.”
Check price per quantity
Charlotte also saves cash on her shopping by checking the price per quantity on goods.
You might be tempted to opt for a bigger box or packaging because you think you might get more.
But it’s always worth checking the price per kg/lb/litre when comparing offers so you’re making a like for like decision.
“Rather than looking at the total cost, I look at how much it costs per 100g say,” Charlotte said.
“This means that I can compare products more easily to check I am getting the best deal.”
Use food waste apps
Families waste an average of £720 on unused food per year according to food charity Waste & Resources Action Programme.
But there are plenty of apps you can use that cut food waste and reduce your shopping bill – helping you save more and waste less.
For example, Kitche keeps track of the food you bought at the supermarket and lets you know when items are getting close to their sell by date – promising to save you £630 a year.
While Too Good To Go means you can buy food and treats from shops including Morrisons, Greggs and Pret at a big discount.
We pay for your stories!
Do you have a story for The Sun Online Money team?