Calling all cool children! Drake’s clothes line October’s Very Own simply dropped an excellent trendy fall-winter girls’s line that’s good to present this vacation season. And the face of the marketing campaign is none apart from It-girl Sofia Richie.
After teasing the launch for days, on Wednesday, December 9, OVO formally dropped FW 2020 kinds and the whole campaign starring the 22-year-old.
Created by Drake, Oliver El-Khatib and Noah “40” Shebib in 2008, the approach to life model celebrates their hometown of Toronto with premiere “Made in Canada” garments. For this new assortment, it’s all about good at-home items corresponding to hoodies, sweatpants and crewnecks all stamped with the model’s signature owl brand.
Different standout items embody monogrammed silk pajamas with an identical face masks and headband.
Although the costs factors are a bit steeper — starting from$38 for a silk headband to $169 for a hoodie— the standard of the products is a key a part of the model’s id.
“I would like folks to be part of our motion, I simply need it to be proper,” Drake instructed Complex again in 2011. “And everyone else needs me to make it with the cheaper cloth and put it in Macy’s and ‘Oh don’t fear we are going to make 100 million within the first 12 months.’ Naw, f–okay you, as a result of that’s not what we’re about. I’m not prepared for OVO to be that. As a result of OVO remains to be one thing I symbolize.”
And this greater finish strategy completely works! Already, a number of kinds and colours from the FW 2020 line are promoting out. So if you wish to store this assortment for you or someone else in your life, we suggest you act quick!
Preserve scrolling to see Richie mannequin all the all of the severely cool designs and store her seems to be ASAP.
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