TESS Daly is hoping to make a giant splash within the swimwear market – by launching her personal cozzie assortment, Naia Seashore.
An indication that the Strictly presenter hoped to tess the waters got here when she registered the name with Companies House, Britain’s official register of companies, and trademarked the model.
Strictly presenter Tess Daly has taken the plunge into the swimwear market
However 51-year-old Tess will likely be heading into the deep finish of a crowded market, the place many a star has swum earlier than.
Kate Jackson takes a have a look at the showbiz “swimfluencers” and their itsy bitsy teeny weeny money-making bikinis, whereas trend author and stylist Abby McHale give her verdict on the types.
Liz Hurley is aware of what works for her, and that exhibits when her movies rack up greater than 700,000 views
THE newest posting by the 55-year-old actress, a video of her in a blue bikini, has had greater than 700,000 views.
Abby says: “Liz goes for easy designs and traditional block colors.”
Myleene Klass’s swimming costume vary is nice for these with a bigger chest
IN 2013 the 42-year-old singer launched her personal cozzie vary with Littlewoods.
Abby says: “Her plunging two-pieces and swimming costumes could be nice for these with a bigger chest.”
Kendall Jenner collaborated along with her sister Kylie on a TopShop assortment
Abby says the Jenner sisters most likely did not have practicality in thoughts on the timeCredit score: Splash Information
THE Jenner sisters began the Kendall + Kylie Swim assortment with TopShop in 2016.
Abby says: “Practicality could not have been on the forefront of their minds, as their cut-out, strappy one-pieces would depart some very dodgy tan strains.”
Abbey Clancy’s Lipsy assortment exudes intercourse attraction and glamourCredit score: Digicam Press
ABBEY, 34, created her debut trend assortment for Lipsy in 2018 and final yr added swimwear.
A snakeskin print one-piece is on the market by way of next.co.uk for £12, and a zebra pleated one is £16.
Abby says: “If you would like one thing attractive, that is the vary for you.”
Emma Willis’s Subsequent vary has flattering bikini bottoms and thick straps, that are nice for further assistCredit score: Subsequent
THE Voice host Emma, 44, has lengthy had a variety with Subsequent, which incorporates swimwear.
Abby says: “Emma’s vary has flattering bikini bottoms and thick straps in your high half — nice for giving further assist.”
Montana Brown’s vary would possibly look good, however Abby says ‘you could fall out of those’Credit score: Instagram
LOVE Islander Montana, 24, launched her model Swim Society final yr, with bikini bottoms from £12 and tops from £18.
Abby says: “They might look good for a pic, however in case you transfer, you could fall out of those.”
Emily Ratajkowski’s daring bikinis have scored her tens of millions of likes on Instagram
ACTRESS Emily, 29, based cozzie model Inamorata in 2017. Her newest pic, carrying a really daring bikini, bought 1.8 million likes.
Abby says: “These skimpy units would barely cowl a nipple on normal-sized folks.”
For those who’re trying to combine and match your bikini units, Leigh-Anne Pinnock’s vary is ideal
LITTLE Combine singer Leigh-Anne, 29, launched her vary In’A’Seashell in 2019.
Abby says: “You should buy the bikinis individually so you possibly can combine and match with completely different types of briefs – a intelligent concept so you possibly can select one of the best fashion to fit your determine.”
Rosie Huntington-Whiteley has conquered the lingerie and swimwear worldsCredit score: Marks and Spencer
THE 33-year-old mannequin has had lingerie and swim-wear ranges with M&S, similar to this £39.50 cozzie with slimming panel.
Abby says: “This assortment has all the pieces from supportive tops to high-waisted briefs so we will be comfortable and classy.”
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