Courtesy of Puma
Did a full 180! Dua Lipa is the latest face of Puma and we will hardly wait to see the tremendous cool campaigns.
On Tuesday, November 17, the athletic put on model introduced that it’s collaborating with the 25-year-old for upcoming tasks.
“I’m so excited to announce my partnership with Puma,” the London native stated in a press launch. “From efficiency rehearsals to climbing within the hills, it’s necessary to really feel snug and look good. I’ve acquired so many concepts for the tasks and campaigns I’ll be participating in and sit up for bringing all of them to life with my Puma household.”
Kicking off in 2021, the hitmaker will headline Puma’s “She Strikes Us” marketing campaign, which is able to deal with inspiring ladies to attach by sports activities and tradition.
To have fun this partnership, the “New Guidelines” songstress will put on Puma throughout her digital Studio 2054 efficiency alongside her dancers. As sponsors of the massive occasion, Puma can be providing a restricted quantity of discounted tickets for many who wish to test it out!
The “Don’t Begin Now” singer additionally took to Instagram to unfold the information and rejoice. “Clearly very excited to announce that i’ve joined the @puma household as their new model ambassador!!! 🖤” she wrote in a caption accompanying a pic of herself rocking all Puma gear. “Can’t look ahead to u to see what we have now in retailer for ya 🖤.”
Lipa is becoming a member of a listing of different stars that features Selena Gomez, Winnie Harlow and Adriana Lima, who’ve all additionally labored with the sportswear model. The truth is, each Gomez and Lima designed loopy cool collections with the corporate.
Gomez, who has been with the model since 2017, launched a SG x Puma line simply final 12 months that featured a semicolon. “I attempt to embrace just a few little issues that characterize one thing to me. I acquired that [tattoo] on my wrist with the solid of 13 Causes Why, and it was as a result of I wished to proceed life regardless of how tough it acquired,” she defined in an InStyle interview on the time. “To me, it represents getting again up. It doesn’t matter what, life goes to be arduous, and it’s concerning the individuals you encompass your self and it’s the best way you get again up from it.”
Fingers crossed we see one thing as considerate on designs by Lipa!
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