Bling it on! Celeb jeweler Greg Zaks a.ok.a. Greg Grillz is thought for making his excessive profile purchasers’ wildest diamond goals come true.
Past creating beautiful one-of-a-kind rings, necklaces, watches, bracelets, earrings and extra for celebrities together with Justin and Hailey Bieber (neé Baldwin), Publish Malone and extra, the Los Angeles-based jeweler has turn into the go-to man for customized grillz and has remodeled the best way individuals store for them by means of his DIY molding kits which are mailed straight to your door.
“I’ve at all times been fascinated by jewellery, particularly with watches, particularly Rolex,” Zaks tells Fashionable solely whereas celebrating his partnership with Steeler’s vast receiver Juju Smith Schuster for his latest enterprise of Grillz.com.
“Once I first acquired into the enterprise, I had no connections in any respect, however I knew a few cool guys who labored within the nightlife scene. I entered the membership and spoke to as many individuals as attainable and didn’t go away that membership till everybody knew who I used to be,” he continues.
Courtesy of Jacob Fischer
Whereas Zaks wished to make as many connections as attainable, his dream was by no means to turn into a jeweler to the celebs. As a substitute, he wished to be recognized for the standard of his work and humble persona.
“I by no means supposed on turning into a celeb jeweler or well-known jeweler, that occurred as a result of individuals who meet me acknowledge that I’m not your common jeweler,” the gem skilled shares.
His secret sauce: “I gained’t push a sale and clients can sense the transparency. … Many purchasers find yourself turning into pricey buddies of mine.”
As soon as he made a reputation for himself, Zaks started working with excessive finish treasured stone retailers in Manhattan’s Diamond District to create unforgettable items — together with standout objects for the “Child” singer and his mannequin spouse.
Courtesy of Jacob Fischer
“Usually, I get known as to the celebrities’ houses for a non-public session the place we focus on what sort of jewellery I’ll be making and the sport plan,” he explains of his course of.
The consequence? “I made Justin extraordinarily uncommon and hard-to-find pure lavender colored diamond grillz and an invisible set VVS diamond backside grill,” he says. “I additionally made diamond fangs for Hailey in someday for a rushed order.”
No matter your jewellery style, Zaks believes Grillz.com has one thing for everyone.
“Jewellery has at all times been checked out as one thing that solely the elite can afford. A part of my mission at Grillz.com is to offer a wide range of merchandise that cater to all worth ranges which individuals might be pleased with,” the California native notes.
“Each buyer is totally different. I’ve my very own fashion, however another person might have an entire totally different thought of what’s cool. It’s all about perspective and I admire everybody’s.”
