On Friday, October 30, the 39-year-old’s second Ivy Park assortment with Adidas dropped and it was as cool as the primary one. Stuffed with plenty of fairly colours and casually stylish designs, the collab was such successful that it offered out nearly instantly. However for a couple of fortunate stars who’re pals with Queen Bey herself, that was no downside.
The Dream Ladies star despatched giant wheeled carts full of fashionable goodies to Kerry Washington, Tina Knowles and extra to check out themselves. The cell closet was additionally lined with a drop display screen that includes the identical mountain panorama because the “Discover Your Park” marketing campaign, so celebs can have their very own little photoshoot at dwelling.
Throughout her interview in British Vogue’s December 2020 problem, the “Formation” singer spoke to the significance of garments and style. “Throughout quarantine, style was a spot of escape for me. My children and I got here up with Vogue Fridays. Each Friday, we might costume up in my garments or make garments collectively and take one another’s photos,” she stated. “It grew to become a ritual for us and a possibility to deal with this loopy yr collectively.”
She stated that this little custom is what impressed this new Ivy Park assortment. “It consciously makes use of vibrant, daring colours to remind us to smile. I used plenty of neon yellow and coral blended with child blue and earth tones that felt soothing. They introduced me pleasure and made me smile within the midst of a troublesome time for all of us.”
That is the second time the founder has gifted her pals a enjoyable mailer. When she dropped the first line again at the beginning of this yr. Ellen DeGeneres, Reese Witherspoon and Cardi B all took to Instagram to indicate off their big packages.
Hold scrolling to see all of the A-listers attempting on their new duds.
Hear on Spotify to Get Tressed With Us to get the small print of each hair love affair in Hollywood, from the hits and misses on the crimson carpet to your favourite celebrities’ road model ‘dos (and don’ts!)