Make your previous denim go additional (Image: Levi’s/Metro.co.uk)
A pair of denims would be the hero merchandise in our wardrobes however, in keeping with Greenpeace, greater than 1.7 million tonnes of chemical compounds go into making 2 billion pairs yearly.
The excellent news is that trend favorite Levi’s has determined to do one thing about its environmental footprint, by launching a brand new retailer devoted to recycling previous denim.
Levi’s Haus, positioned in Soho, presents a brand new vary made out of defective and returned Levi merchandise, in addition to donations from clients and workers,
It’s additionally taking upcycling to the following degree by providing an in-store tailoring service which helps clients flip their very own denims into one thing else or give them a much-needed replace, by embellishment or in different methods.
The brand new retailer in Soho (Image: Levi’s)
Levi’s Haus due to this fact has double the attraction for purchasers, with each recycled merchandise that can be purchased and tailoring companies.
Richard Hurren, Levi’s Vice President for Europe, commented: ‘This distinctive idea retailer is the primary of its sort inside our retail portfolio and can function the brand new dwelling in your each want relating to extending the lifetime of your denim.
‘Whether or not it’s a easy patch restore by our tailors, or the possibility to create one thing fully new out of your pre-loved Levi’s, there’s something to go well with each worth level and each inventive thought.’
The situation for the brand new retailer was chosen due to Soho’s popularity for second-hand finds and classic outlets.
However the model has been fascinated by its environmental impression for some time now. Final yr, it reported that – as a part of its Waterless marketing campaign – 69% of its denims had been made with none water in any respect.
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